Sometimes, all it takes is one stray thought.

Startup


Cup of Coffee Research Method

Posted on April 11th, by Brad in Blog. No Comments

I’ve had several conversations lately with people getting ready to dive into the startup world. A common question that comes up with them is “What’s the best way to get feedback from my users?” Since these are startup initiatives, I know budgets are probably tight. So, I try to offer them as practical advice as possible. The best advice I’ve been able to come up with is ”Just buy someone a cup of coffee and have a conversation with them.” Sometimes, a cup of coffee is all it takes to get the feedback you need to be able to move on from a problem that has been plaguing you, or to validate an idea you’ve prototyped out.

It’s my belief that every project should incorporate some form of user research, or user involvement. Depending on the problem being solved, and the … Read More »



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